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May 22nd, 2009May 14th, 2009
7 Dimensions of Marketing Software
On a recent plane ride I was thinking about how marketing software has changed in the last 10 years. Now Webinars are the primary source of leads. Not all the media owners have yet cottoned on to this yet, but they are doing so quickly in 2009. PR is also critical, but you need great content. We like lots of surveys, they keep allow us to uncover hidden opportunities and make for good PR content.
1) Webinars
2) Press Coverage
3) Surveys
4) Twitter
5) Telephone
6) YouTube
7) Meet and Greet: Tradehows, small and large continue in popularity